Generation Augmented Retrieval

It just occurred to me how even the term "RAG (Retrieval Augmented Generation)" is a product of the AI-bullshit-marketing hype machine.

It ought to be "GAR (Generation Augmented Retrieval) since the indispensable part of the operation is the "retrieval", not the "generation"....

But no - accurate search which works properly is somehow "augmenting" the natural language processor part...